Isa Buba, a primary school teacher with two wives and eight children, earning N120,000 annually, couldn’t contain his joy when selected as the new Sarkin Noma of Daniya under Notore’s Village Promoter program. Despite not meeting the program’s criteria, he was nominated and chosen. An agricultural extension service worker evaluated and screened Isa, confirming his eligibility for the program. He was then invited to participate in comprehensive training on the 1 kg On Track project, combining classroom and practical field orientation in Yola, Adamawa State.
Isa’s hard work as a Notore Village Promoter quickly began to pay off. In his first year, he achieved his targets, earning a Notore special Nokia phone for improved communication. Upon reaching his second target, he was provided a Notore motorbike, facilitating sales travel and teaching engagements. His cash profit amounted to N157,080, significantly easing his financial burden. With the extra income, Isa expanded his cultivation to 2 hectares, up from 1 hectare the previous year.
Becoming a Notore Village Promoter transformed Isa into a role model for the youth in his community. He now offers valuable advice on agricultural best practices, establishing a respected social status. Motivated to contribute to the community, Isa plans to set up more demonstration farms, extending his reach to additional villages. He has already acquired the land, and this year, he aims to expand his farm to 9 hectares, triple the size of the previous year.
As for the 1 kg Notore fertilizer bag sales that positively impacted his life, Isa is determined to double his sales from 7,854 kg to 15,000 kg this season. Achieving this target will earn him the highest reward—an exclusive motorbike. Isa expresses immense gratitude not only for the extra income opportunity provided by Notore but also for the chance to uplift the financial well-being of farmers within his community.
With Isa’s inspiring journey, we see the transformative power of the Notore Village Promoter program in improving lives, fostering community development, and driving agricultural success.