Through the NOTORE VILLAGE PROMOTER PROGRAM a quantum leap in productivity has been recorded among the otherwise subsistent farmers.

Village Promoters are a team of local farmers trained by Notore to sell small packs of fertiliser to farmers in their surrounding communities. They make sales through the use of demonstration plots where they educate farmers in their communities on the appropriate use of fertiliser and best farming practices. While introducing the 1kg bag of fertiliser, Notore selected sales men (most of who are accomplished farmers) as “Village Promoters”, through a rigorous process. Notore Village Promoters undergo a training program conducted by the Notore Agricultural Services Department, with a curriculum developed by Notore and PrOpCom. PrOpCom is an innovative project funded by the Department for International Development of the United Kingdom (DFID) whose goal is to improve livelihoods by facilitating growth and pro-poor outcomes in commodity and service markets and to contribute to the overarching (DFID/Nigeria) goal of poverty alleviation in support of NEEDS and the attainment of the Millennium Development Goals. 

The program focuses on agricultural best practices of proper fertiliser usage which will lead to a higher yield for farmers. Apart from selling the 1kg Urea and NPK bags, Village Promoters are expected to teach the farming communities they sell to in the target sites that have been identified by Notore and PropCom. We are empowering Nigerian farmers with the right education and the use of inputs (fertilisers and improved seeds) to enable them produce higher crop yields per hectare than they previously did thereby increasing the income levels of the farmers. In January 2011, the training of farmers commenced in more than 400 locations nationwide. The goal is to ensure that when the planting season comes, our farmers are equipped with the right knowledge and mindset to generate the yields that are possible.