The Notore Village Promoter Program has brought about a remarkable increase in productivity for subsistent farmers. Village Promoters, local farmers trained by Notore, sell small fertilizer packs to neighboring farmers. Through demonstration plots, they educate farmers on fertilizer usage and best farming practices. Notore carefully selects accomplished farmers as Village Promoters, who undergo training conducted by the Notore Agricultural Services Department in partnership with PrOpCom, an innovative project funded by the UK’s Department for International Development.
The program aims to improve livelihoods and alleviate poverty by promoting proper fertilizer usage and higher crop yields. Village Promoters not only sell fertilizers but also provide education to the target farming communities identified by Notore and PrOpCom. By empowering Nigerian farmers with knowledge and inputs, such as fertilizers and improved seeds, we enable them to achieve higher crop yields and increase their income levels. The training of farmers began nationwide in over 400 locations in January 2011, with the goal of equipping farmers with the necessary knowledge and mindset for maximizing yields during the planting season.